With the advent of the new millennium, real estate agents and other professionals in the real estate industry find it increasingly difficult to retain their existing clients or attract new ones.
With ever increasing competition the real estate industry is finding that things aren't as easy as they used to be. This need is pushed up by the increase in demanding and knowledgeable customers and a host of new competitors flooding the market. Faced with the ever increasing demand to solve customer problems, the real estate sector turned to the customer centric strategy of the decade - CRM (Customer Relationship Management).
CRM software(Real Estate Software) application undoubtedly has the answers. It provides the real estate sector with client focused business strategies that cater to all business aspects of the real estate industry. CRM software supplies homebuilders with an avenue to build strong, lifelong relationships with their customers. In addition it supports lead management, sales, marketing, customer care and service as well. It also helps property professionals understand and manage their most valuable asset - their customers and thus contributes to increased profitability.
Essential Features of Real Estate CRM Systems:-
* Real Estate Campaign Management
* Automated process engineering
* Web site integration
* Customizing
* Letter merge facilities
* Data security
* Central Database
